The fitness industry needs new managers of all types.  Do you want to own your own fitness company?  If you are a fitness professional and want more, then our specialists will present the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful fitness business. The 6 week course is separated into seven distinct sections.  It represents the primary skill sets needed to succeed as a leader and manager in the health & fitness club industry.  Students and young professionals can rely on the most current and up-to-date information available in the industry contained in this course and textbook.  Seasoned industry professionals who wish to expand their knowledge into areas where they may not have as much experience will find this Fitness Management course an invaluable program.
   
Coursework consists of the following:

10 sessions @ 3 hours each - Core knowledge .................................................30 hours
01 sessions @ 3 hours each - Practical Leadership Development........................03 hours
01 Certification testing -Written & Practical Leadership competency...................03 hours

Total  36 hours

Want More...Here is what is covered in the 6 weeks.

Introduction to the Health/Fitness Industryhistory
• current practices and trends
• consumer/club member attitudes and attributes

Membership in the Health/Fitness Club Industry
• defining the differences between a member and a customer
• types of memberships
• packaging of memberships
• pricing strategies
• branding
• marketing
• sales management

Membership Retention in the Health/Fitness Club Industry
• the value of a membership and retention
• variables known to influence attrition and retention
• creating and defining positive club-based experiences
• defining and creating a service culture
• programming for health/fitness clubs

The Health/Fitness Club Business
• legal business structure
• business operating models
• getting started
• financial models and tools
• budgeting
• forecasting and driving profitability
• buying, leasing, selling
• raising capital)

Staffing Issues in the Health/Fitness Club Industry
• employees versus independent contractors
• compensation
• benefits
• education and skill competency
• organizational alignment
• team building and recruitment

Facilities and Equipment in the Health/Fitness Club Industry
• designing and construction
• cardiovascular, selectorized/variable resistance, and free-weight equipment
• purchase or lease equipment

Operational Practices in the Health/Fitness Club Industry
• risk management
• operating practice
• front-desk
• child-care
• fitness
• aquatics
• tennis
• locker rooms
• laundry
• housecleaning
• accounting
• types of spas
• spa facilities and features
• space requirements
• financial parameters
• spa staff.

Also included in the required textbook are sections on the international health/fitness club industry, the future of the health/fitness club industry, case studies, and eighteen thoughtfully organized appendices covering everything from the various industry associations and organizations to sample job descriptions and member satisfaction surveys.

Unique Extra's for your success in the W.I.T.S. course:
• Student workbook (included no charge).
• Study DVD'S if available at a student discount.
• Retest: ONLY a $50.00 fee.
• Permanent year round sites nationwide.

The textbook is"Fitness Management"
and may be obtained via the W.I.T.S. Store Front

* NO REFUNDS. TRANSFERS ONLY.

Phone: 888-330-WITS(9487)
Fax: (757)428-3873
E-mail: