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Five Traits of the Successful Fitness Entrepreneur

Not Everyone’s Thing

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Launching your own business means leaving the security of your nine-to-five in order to focus on your goals. It can be scary at times, but also exhilarating. According to the 2015/2016 Global Entrepreneurship Report, only about 14 percent of the world’s citizens are involved in entrepreneurial endeavors. It takes a special type of person to translate dreams and ideas into a thriving and profitable enterprise. Many specific traits have been identified, but here are the top five: Intrinsic Drive, Self-Regulation, Dogged Determination, Relentless Optimism, and Specific Goals.

1. Intrinsic Drive

Inside every entrepreneur is the gut instinct to forge your own path. This intrinsic drive keeps you from settling for less than the very best version of your life. You may have worked a number of jobs, paid countless dollars for education and training, and given the status quo your best shot. But something inside of you eggs you on to do your own thing.

2. Self-Regulation

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Most entrepreneurs are independent thinkers who don’t like to be controlled or micromanaged. They are self-actualizers who are confident in their own abilities to problem solve. Being able to manage yourself is a critical trait for an entrepreneur. Your time, money, attention and energy must be poured into your enterprise in ways that lead to success. If you have a hard time overriding fatigue, adversity or laziness in the interest of accomplishment, you will have a tough time surviving as an entrepreneur.

3. Dogged Determination

You may have heard the old saying, “When the going gets tough, the tough get going.” Perseverance in the face of adversity is what sets the successful entrepreneur apart from those who crumble at the first sign of trouble. Sticking with the program is critical, even when things don’t look good. However, be willing to adapt to unforeseen obstacles by changing your game plan while maintaining your goals.

4. Relentless Optimism

In the world of business, things don’t always go as planned. Making lemonade out of lemons is a key skill that requires a generally sunny outlook. Sure, there will be days when you just want to throw up your hands and quit. But deep inside the successful entrepreneur lies the certain knowledge that everything will be all right in the end.

5. Specific Goals

Goals are the stepping stones that enable you to cross the raging waters of adversity to reach the distant shores of success. Without specific short- and long-term goals, you are destined to fail. Start with a solid business plan that maps out your business’s stages of development and growth. Review your goals periodically to ensure you are on track. Be flexible enough to change your goals when necessary, but keep your eyes on the prize.


Being in business for yourself can be challenging and at times scary. Educating yourself about the business end of fitness is crucial if you are to succeed. W.I.T.S. understands that your love of fitness needs to be matched with some business savvy. We offer numerous courses and certifications that will equip you with business fundamentals, all of them geared specifically to the fitness industry. Get started today with certifications in Fitness Management, Older Adult Fitness Specialist, Personal Trainer Certification, or with our many continuing education courses, all at your fingertips.

References and Credits

Global Entrepreneurship Monitor: 2015/2016 Global Report

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