Attracting Club Members – 2 CECs



Business Success Series

CEC Credits
.2 IACET CEUs/ 2 W.I.T.S. CECs


ACSM 2.0
AEA 2.0
ATRI 0.2
ISSA 2.0
NCSF 1.0
NSPA 2.0
SCW 2.0
YMCA 2.0


Attracting members is perhaps the most important aspect of your fitness club business. Successful club owners and managers know that without members, you will have no revenue, no purpose, and no viable business. In this course, you will gain insight into types and categories of memberships, pricing strategies, creating a unique brand for your business, and membership sales. In order to successfully complete this class and earn 2.0 W.I.T.S. CECs/ 0.2 IACET CEUs, you must complete all reading, discussion posts, and assignments, and pass a final quiz. The course textbook, Fitness Management 3rd Edition is strongly recommended.

Learning Outcomes:

After completing this course you will be able to:

  • Explain the differences between customers and members.
    Identify 3 different types and categories of memberships.
    Explain pricing strategies for memberships.
    Explain the concepts of branding and image.
    Describe the 3 steps of the membership sales process.

Strongly Recommended Text:

Fitness Management 3rd Edition
This fantastic book is a great interactive resource. It lays the foundation to excel in management with special emphasis on “HOW TO”. Help your health club with your management skills!

Michelle MatteCourse Mentor
Michelle Matte, MSEd has enjoyed a lifelong career as a fitness practitioner, group exercise instructor and personal trainer. Michelle’s mission is to raise the bar of professionalism in the fitness industry through education and professional development.
Online Course Access Statement
All of our online courses have 6 month full 24/7 access to complete your online program.  The experience is awesome, simple and very digestible for the novice fitness enthusiast.