Club Management: Programming Essentials for Member Retention – 2 CECs



Business Success Series

CEC Credits
2 W.I.T.S. CECs



Providing spaces and equipment for members to work out is fundamental. However, if you really want to build a service culture in your facility, you will need to provide programming that meets the needs, desires and expectations of your members. You will also need a well-planned business model that enables you to operate your business smoothly, efficiently and profitably. This class begins with strategies for developing exemplary programming for your members. It then goes on to give you invaluable tools for developing and implementing a business operating model that will get your business off to a dynamic start. The optional text for this class is Fitness Management, 3rd Ed. Chapters 10 and 11 from this text will be used in this class. To successfully complete this class and earn your 2 CECs, you must review all of the material, complete all of the assignments, and score 100% on the quiz.

Learning Outcomes:

After completing this course you will be able to:

  • Define programming.
  • Discuss how programming influences consumers’ decisions to join, remain in or leave a club.
  • Identify five program options.
  • Identify factors that make a program excellent.
  • Describe 3 different business operating models.
  • Identify and explain the components of a business framework.
  • Describe the qualities that distinguish great fitness clubs.


Strongly Recommended Text:

Fitness Management 3rd Edition
This fantastic book is a great interactive resource. It lays the foundation to excel in management with special emphasis on “HOW TO”. Help your health club with your management skills!

Michelle Matte Course Mentor
Michelle Matte, MSEd has enjoyed a lifelong career as a fitness practitioner, group exercise instructor and personal trainer. Michelle’s mission is to raise the bar of professionalism in the fitness industry through education and professional development.
Online Course Access Statement
All of our online courses have 6 month full 24/7 access to complete your online program. The experience is awesome, simple and very digestible for the novice fitness enthusiast.