Master Logo, Website, Social Media & Email Marketing | W.I.T.S.

Course Overview

Elevate your marketing skills with the Build Your Own Logo, Website, Social Media & Email Marketing webinar series offered by W.I.T.S. This comprehensive program equips students with the essential knowledge and tools to establish a strong digital presence. Learn to create an impactful logo, develop a professional website, set up effective social media channels, and launch successful email marketing campaigns—all aimed at enhancing your branding, networking, and lead generation strategies.

Learning Outcomes

Access 6-months of recorded content to master four core areas of digital marketing:

Webinar 1: Logo Design Strategy & Setup

• Understand Logo Design: Discover the foundational elements of logo design that communicate your brand identity.
• Branding Essentials: Learn about proper icon, font, and color selection to create a memorable logo.
• Strategic Branding: Understand how a well-designed logo supports your overall marketing strategy.
• Resources Provided: Receive tools to assist you in designing your own logo effectively.

Webinar 2: Website Development Strategy & Setup

• Website Fundamentals: Learn to create an effective landing page that showcases your business, products, and services.
• Traffic Generation: Discover strategies to drive traffic to your website for lead generation.
• Marketing Integration: Explore how print and digital marketing can enhance website visibility and sales.
• Development Resources: Access tools and resources to create and develop your own website.

Webinar 3: Social Media Strategy & Setup

• Social Media Marketing: Learn how to leverage social media for brand awareness and audience engagement.
• Channel Setup: Get insights on setting up social media profiles that align with your marketing goals.
• Platform Selection: Discover how to choose the right social media channels for your target audience.
• Strategy Resources: Access materials to help create an effective social media marketing strategy.

Webinar 4: Email Marketing Strategy & Setup

• Effective Email Campaigns: Develop a monthly email marketing strategy to keep customers informed and engaged.
• Email List Management: Learn how to maintain a healthy customer email list to improve communication effectiveness.
• Targeted Messaging: Understand how to tailor email campaigns for different customer segments.
• Email Marketing Resources: Access resources to set up and launch your email marketing campaigns.

Presenter Bio

The webinars are hosted by P.J. Yates, W.I.T.S. Marketing Director, with 19 years of experience in digital marketing. P.J. specializes in graphic design, web design, social media, email marketing, SEO, and SEM. With a Bachelor’s degree in Marketing focused on graphic design from Frostburg State University, P.J. brings extensive expertise to this training series.

Course Benefits

• Comprehensive Digital Marketing Training: Master four essential areas of digital marketing to enhance your brand's online presence.
• Self-Paced Learning: Access recorded webinars at your convenience for flexible learning.
• Practical Skills: Gain actionable insights and strategies to address real-world marketing challenges.
• W.I.T.S. Resources: Utilize exclusive W.I.T.S. resources to support your marketing initiatives.

Enroll Now

Are you ready to take your digital marketing skills to the next level? Enroll Now and start building your brand today!