These days, just being a ‘good trainer’ isn’t enough. People want more from their workout and their trainers. You can’t just design a workout program and a diet plan and be done with it.
Instead, clients want a more personalized approach where trainers give meaningful insights and help clients achieve their fitness goals according to their lifestyles. You may be the kind of personal trainer who offers all of these things but still struggles to find new clients.
The issue here is how you’re marketing yourself. If you don’t tell people what you have to offer and what your clients have to say, how will they know about you? More importantly, how will they pick you over your competitors?
Don’t worry! We’ve created this guide to help you drop in more fitness training clients and grow your business using authenticity.
P.S. If you want to learn more about running a fitness business and getting the word out there, check out our fitness business course.
Design Your Services According to Your Target Audience
The fitness industry is pretty diverse, and you have to understand that you can’t cater to each client. This is why you should define your target audience and create services based on their needs. If you go on to target everything, you won’t get any authenticity, and people won’t trust your services.
That’s because people want tailored services, especially regarding their fitness. You’ll have more success if you target a specific market and expand from there. For example, you can target moms, people with busy schedules, people with certain medical issues, or senior citizens. Once you tailor your services, it’ll be easier for you to create a good reputation based on the following points.
Hold Client Consultations
Another thing you can do to build authenticity is to hold client consultations. Each client is different and has different requirements for fitness. Not just that, but their lifestyle and health might be completely different, or they might be looking for unique results. The best course of action in such cases is to hold a consultation.
This might take a bit of your time, but the end results would be worth it. When your potential clients see how willing you are to help them find the right workout routine, it’ll build their trust and increase your authenticity in the market.
Client Testimonials
Client testimonials are a great way to boost your credibility and authenticity without interacting directly with the clients. You can use your website or social media channels to display client testimonials. You can even create short videos about your workouts and how your current clients feel about these workouts.
People looking for similar fitness services will be more motivated to give your services a go based on the testimonials. You can even host free sessions at your fitness center so potential clients can come and interact with other clients and join your services.
Design Realistic Workouts
Authenticity isn’t just about using the right approach or the right tools; it also means being true to your clients about what they can and can’t achieve. While there’s no limit to what a person can achieve if they truly put their mind to it, you also need to look at your client’s health and lifestyle to understand their limitations.
When you’re honest about the improvement people can make and make a detailed timeline of how they can achieve this, people will more likely trust you and use your services in the long run. They will also feel like they’re in good hands when they see progress without feeling exhausted or fatigued.
Take Feedback And Improve
A huge part of being authentic has the flexibility to adapt and improve your services. When you take negative feedback, analyze it, and turn it into something you can learn from and improve, it shows that you care about your clients.
As a result, your clients are more likely to stay happy with your services and not leave for competitors, even if they’re getting better deals. Just having a system for feedback immensely improves your brand image and authenticity.
Use Word-Of-Mouth Marketing
Despite the numerous marketing tactics, word-of-mouth marketing still remains one of the best ways to sell your services, especially in an industry like fitness. But your clients will only say good things about you if they’re happy with your services, and that happiness comes with satisfaction.
When you improve your overall training approach and help clients reach their goals, your clients, in turn, will spread good things about your business to others looking to get fit. This will create authenticity around your name and help you create long-lasting relationships with your clients.
Use Holistic Fitness Approach
Holistic fitness is all the rage these days, and people are more likely to trust your authenticity. The holistic fitness approach is a relatively new niche, but it helps trainers focus on different parameters of a person’s lifestyle to offer complete training.
With holistic fitness, you’ll have to go the extra mile and design workout programs according to your client’s fitness levels. This will create goodwill between you and your clients, and they’ll more likely stick with you in the long run and support your business.
W.I.T.S Education is a fitness training institute that provides practical skills to trainers interested in entering the fitness sector. Our programs include a certified personal trainer program, a senior fitness program, a health coaching course, and a medical fitness course.
Our courses are conducted online by 5-star educators, and the practical classes are held in cutting-edge labs. These laboratories are spread across North America. Not only that, but W.I.T S Education has the largest network of schools and colleges across the country. We are accredited by the American Council on Education and the NCCA. This allows us to award course credits to students toward their degrees.
Browse our courses and begin your career as a fitness trainer with W.I.T.S. today!