Powering Your Community To Self Defense & Life

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Discover how fitness professionals can help create safer, stronger communities through personal safety education, self-defense instruction, and science-based fitness training.

Community Impact Focused Instructor Development Pathway Personal Safety Education

Join EmpowerUSA founder Tim Rochford and Reagan Tokes Foundation Director Lisa McCray-Tokes as they introduce a mission-driven initiative designed to develop highly skilled personal safety and self-defense instructors. This presentation explores how fitness professionals can expand their impact by teaching personal safety awareness, practical self-defense skills, and science-based fitness programming that empowers individuals and communities. Participants will learn about the Safer & Stronger program, instructor certification pathways, community outreach opportunities, and the role fitness professionals can play in helping others become safer, stronger, and more prepared.

View Benefits

Quick overview of how this webinar works

Format

On-demand webinar

Skill Level

Beginner

Register for This Webinar

On-Demand

Full Webinar Access

Access the complete webinar covering personal safety concepts, self-defense instruction, instructor certification pathways, and the mission behind the Safer & Stronger community initiative.

Price: $19.95

Webinar access instructions are provided after registration.

Your Instructors

Tim Rochford

MS, Exercise Science

Personal safety and self-defense trainer since 1984 with advanced martial arts, fitness, and instructor-development experience

Tim Rochford is the founder of EmpowerUSA and a longtime personal safety, self-defense, and fitness educator. He has trained individuals, corporations, and organizations since 1984, holds advanced martial arts and fitness credentials, and has developed multiple instructor certification and continuing education programs.

Effective instructor training should prepare people to teach practical skills with clarity, confidence, and real-world relevance.

Lisa McCray-Tokes, CPT

CPT

Lisa McCray-Tokes is a certified personal trainer, fitness professional, and Director of the Reagan Tokes Foundation. Through advocacy, education, and community outreach, she works to promote personal safety awareness and support initiatives designed to create safer communities. Lisa collaborates with W.I.T.S. and EmpowerUSA to help advance the Safer & Stronger mission through instructor education and community engagement.

What you will learn

Understand the Foundations of Personal Safety

Learn the differences between personal safety education and physical self-defense skills, including prevention, awareness, de-escalation, and preparedness strategies.

Explore the Instructor Opportunity

Discover how fitness professionals can leverage existing teaching, coaching, and movement expertise to become personal safety and self-defense instructors.

Learn the Safer & Stronger Program Model

Understand the structure, mission, and long-term vision of the Safer & Stronger program and how it combines safety education, self-defense skills, and fitness training.

Recognize the Potential Community Impact

Explore how personal safety education and self-defense training can help individuals, organizations, schools, and communities become safer and more prepared.

Included in This Webinar

Personal Safety Concepts

Learn the four pillars of awareness: mental, emotional, environmental, and physical awareness.

Self-Defense Training Overview

Explore the role of practical self-defense skills and how training differs from traditional martial arts instruction.

Instructor Certification Pathways

Review the certification options, educational pathways, and progression opportunities available through EmpowerUSA and W.I.T.S.

Community Leadership Discussion

Discover how instructors can bring personal safety and self-defense programming into communities, organizations, schools, and businesses.

Who This Is For

Fitness professionals, personal trainers, group fitness instructors, educators, coaches, and community leaders interested in expanding their impact through personal safety and self-defense education.

Level: Beginner

FAQs

Who is this webinar for?

This webinar is designed for fitness professionals, personal trainers, group fitness instructors, educators, coaches, and community leaders interested in personal safety and self-defense education.

Do I need a martial arts background to become a self-defense instructor?

No. The presentation explains how fitness professionals can build on their existing teaching, coaching, biomechanics, and movement knowledge to learn and teach practical self-defense skills.

What is the Safer & Stronger program?

Safer & Stronger is a structured training program that combines personal safety awareness education, practical self-defense skills, and science-based fitness training to help individuals and communities become safer and stronger.

What role does the Reagan Tokes Foundation play?

The Reagan Tokes Foundation supports awareness, education, and community initiatives that help promote personal safety while advocating for meaningful legislative and community change.

Will this webinar discuss instructor certification opportunities?

Yes. Participants will learn about the certification pathway, continuing education opportunities, and the process of becoming a personal safety and self-defense instructor.

Questions About This Webinar?

Questions about this webinar, instructor certification pathways, or continuing education opportunities? Contact W.I.T.S. for assistance.

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